About us

Oula is redesigning maternity care from the ground up. Our modern maternity center combines the best of obstetrics and midwifery care to deliver a more evidence-based and personalized pregnancy experience. From our collaborative medical team, welcoming clinic, and remote care platform, we are setting a new standard for pregnancy that unifies modern medicine and human intuition.
Our services

Our philosophy

From the first purple line to the first little kick. The first heartbeat to the first cuddle. Whether you have done this before or this is your first time, growing a tiny human is one of the most personal experiences of your life.

Which is why at Oula we pride ourselves on providing the most personalized maternity care—bridging the gap between modern medicine and human intuition.

Midwife or doctor?
Birth center or hospital?
Medicated or au naturale?
At Oula, we believe it doesn’t
have to be one or the other.

So we’ve redesigned an experience that doesn’t have a “right way.”
Our collaborative team of experienced midwives and obstetricians work together to navigate, educate, and help you make the choices that are best for you. So you feel empowered and safe from start to finish.

Our values

We’re on a mission to create a new standard for pregnancy, where all people have the support they need to thrive before, during and after birth.

Accessible

Everyone should have access to quality maternity care.

Equitable and inclusive care

We support the unique needs of diverse patient populations.

Supporting patient choice and autonomy

We trust that patients know their bodies best.

Judgement-free

We are a safe place to discuss preferences and fears without judgement.

Whole person care

We celebrate birth as a life event with an all-encompassing approach.

Collaborative

We believe it’s best when doctors, midwives, and patients work together.

Our leadership

We believe in delivering the pregnancy experience we’d want for ourselves.

Adrianne Nickerson

Chief Executive Officer

Elaine Purcell

Chief Operating Officer

Dr. Ila Dayananda, MD, MPH

Obstetrician & Medical Director

Joanne Schneider

Chief Experience Officer

Sabrina Staedt

VP of Engineering

Clinical advisors

Our clinical advisors are midwives, obstetricians, pediatricians, thought leaders, and community builders who've spent decades building and advocating for a more collaborative and equitable maternity system.

Dr. Greg Eilers, MD

Obstetrician

Dr. Mimi Niles, PhD, MPH, CNM

Midwife

Dr. Priya N Jain, MD

Pediatrician