Let’s open the door to have a real conversation about pregnancy and birth, without judgment.

Our Latest Brand Campaign

In 2019, our founders began their own journeys into family planning and pregnancy. What they saw and heard moved them — stories of judgment, not feeling heard, and not having a choice.

And the data speaks for itself:

45% of women hold back asking questions or sharing concerns during their maternity care*

25% of women have experienced judgment or shame from their medical provider regarding their reproductive and sexual health concerns**

1 in 5 (and 1 in 3 Black, Hispanic, and multiracial) women report mistreatment while receiving maternity care*

They began conceiving of a better way

Fast forward to today — nearly 2,000 Oula babies later — we are launching a campaign that celebrates their vision and shines a light on Oula’s core value: there is no “right” way to give birth.  It features Oula care providers, Oula moms, and Oula babies.  Mirroring our founding story, the campaign was created by moms and leaders who want to see real change in maternity care.

Midwife or OBGYN? Medicated or au naturale? Every path should be respected and every birthing person should feel seen and supported, in the moments that matter most.

Together, we are changing the narrative and setting a new standard in maternity care.

Did you see yourself in this video?  Did something resonate with you?  Help us shed a light on what research-backed, patient-centered care can look like.

Join the conversation on Instagram and TikTok.

*Vital signs: Maternity Care Experiences (CDC 2023) 
**Nurx Reproductive Rights Watch Survey (2024)