Health Systems
Attract new patients and improve outcomes
A low-risk, low-investment way to grow women’s health services and build loyalty with female consumers
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The stakes are high for maternity care
Unacceptable outcomes & disparities
40%
increase in maternal mortality in 2021
*
Commonwealth Fund (2022)
2.6x
higher for Black moms
*
Commonwealth Fund (2022)
Women want something different
54%
of all women interested in midwife-led care
*
Listening to Mothers Survey (2018)
80%
of Black women interested in midwife-led care
*
Listening to Mothers Survey (2018)
Unique opportunity to build loyalty
74%
of women return to system where they delivered for
future care
*
Women’s Service Line Trends (Advisory Board 2020)
80%
of healthcare decisions made by women who act as “Chief Medical Office” for their household
*
Consumer Survey of US Healthcare (Oliver Wyman 2018)
Our Model
Delivering holistic, low-intervention care
Collaborative Care
Low-intervention, whole-person care that integrates the best of obstetrics & midwifery, with access to a health system specialist network
Consumer-Centric Clinics
Welcoming clinics drive better experience and are strategically located to meet patient & partner needs
Tech-Enabled Experience
Reimagined, tech-supported pregnancy care, with virtual care team support and targeted, decision-focused content
Education & Community
Classes and community building activities from prenatal through postpartum care so women feel informed & supported
What we offer
Oula meets health system & consumer needs
CONSUMERS NEED:
Holistic Low-intervention Care
Collaborative midwife-OBGYN care addresses physical, mental and social needs
Consumer-Centric Experience
Hybrid, tech-enabled model enables superior experience
Better Outcomes & Equity
25-65% better outcomes for Black identifying & Medicaid patients
HEALTH SYSTEMS NEED:
Solution to OB Burnout & Shortages
Staff extension and 24/7 L&D coverage
Loyalty amidst Increasing Competition
Differentiated experience attracts net new patients & builds loyalty
Sustainable Outcomes & Value
Quality improvement & management Midwifery model enables risk optimization & top of license care
Our Value
NYC Case Study
SMART GROWTH
2000+
babies delivered at Mount Sinai West - in just 3 years175
NY & NJ zip codes served - expanded catchment areaOUTCOMES & EXPERIENCE
25%
lower C-section rateEquity
same improvements realized for Black identifying patients94
Net Promoter ScoreTURNKEY SOLUTION
3-6 mos.
to open each clinic, quickly unlocking partnership value$0 Capex
Oula covers startup cost to stand up clinical footprint“Choosing to deliver with Oula allows patients to experience the best of both worlds: a holistic and collaborative birth experience with the safety and resources of a top NYC hospital.”
Dr. Holly Loudon,
Chair of Obstetrics, Gynecology & Reproductive Science at Mount Sinai West
Chair of Obstetrics, Gynecology & Reproductive Science at Mount Sinai West
I'm so happy I found Oula! The midwives take their time to understand and listen to your concerns while providing great support and always follow up with additional resources. I always leave the office well informed and empowered to make the best decision for myself and my pregnancy.
If you are looking for evidence-based medicine with the utmost empathy and personalized care, Oula is your place. The entire team from the front desk to the incredible midwives and OBGYNs are outstanding. My delivery had a complication, and I saw an Oula OBGYN at the hospital who listened and respected my birth plan. One of the midwives delivered our baby and I can't imagine a more calm, competent, and supportive team.
I wish Oula existed for my first pregnancy. Every touchpoint has been so amazing and makes me feel like an actual person vs. a number at a revolving door establishment. From the beautiful zen space to any communication with an Oula team member, it makes me so excited to be pregnant and share this experience with a practice that feels like they truly care.
I wanted a holistic pregnancy experience where I felt heard and seen as a woman of color. That's exactly what I got from Oula! The beautiful space in Brooklyn always got me excited to go to all my appointments. The entire team is so attentive and thoughtful. 10/10 rating, and I plan to come back for my next pregnancy.